A long load time to display your web page may unfortunately frustrate the user who will leave the website (the maximum waiting time tolerated is estimated to 4 seconds approximately). Even before landing on your page, the user has to find your website and Google Bots will tend to reference it better if the loading time is below 2 seconds.
It means the loading time of a web page is a critical feature.
There are various ways to measure the load time of a web page. For example:
- the console in the browser
- on-line websites
- browser plugins
- specific tools measuring loading time